THE LEGEND OF THE DEAD SEA
The Dead Sea has an unbelievable nature to its reputation.
The water is too hostile to sustain life. The shore lines are coated with rough salt and black mud. It is impossible to sink in the briny waters and anyone who swims in the sea emerges renewed and rejuvenated. The waters, while known for their lack of life, somehow have miraculous powers to heal, treat, and restore human health. Relying on the Dead Sea’s composition of high levels of magnesium, calcium, silica, sodium, and potassium, Premier Dead Sea’s wide range of cosmetic products are the best of their kind.
Since ancient times, the Dead Sea has been revered as a epicenter for rehabilitation and the rejuvenation of health and beauty. During the ages, people have used the Dead Sea’s magical powers to obtain beautiful and healthy skin.
Pharaoh Cleopatra IIV’s beauty preceded her title as Ruler of Egypt,
and she took her beauty secrets from the Dead Sea.Taking great
lengths and sparing no expense, Cleopatra traveled to build the
world’s first spa off the Dead Sea’s shores and made attempts
to secure exclusive rights over the Dead Sea.
The many pharmaceutical and cosmetic factories in the region built under her command still stand at Ein Bokek and in Ein Gedi.
THE DEAD SEA’S UNIQUE THERAPY
Compared to the 3% salt content of ordinary sea water, the Dead Sea water contains 32% salts with a relatively high concentration of minerals such as magnesium, calcium, bromide and potassium. Exposure to Dead Sea water is uniquely acclaimed for nourishing the skin, easing rheumatic discomfort, activating the circulatory system, and relaxing the nerves.
THE DEAD SEA TODAY
Today, this mineral-rich sea in the middle of the African Fault is a world-renowned natural health spa and a prime spot for the skin-care industry, much thanks to the very high content of salt, minerals, and natural elements that have been known for thousands of years for their therapeutic and healing powers. Premier Dead Sea laboratories capitalize on this unique natural source and use it to produce the highest level of skin-care perfection.